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If you’ve ever wondered why some shops consistently sell templates while others struggle to get traction, the answer isn’t luck or talent. What successful template shops do is fundamentally different — especially in how they think about buyers, design decisions, and long-term growth. Successful template shops don’t chase trends randomly or design based on personal preference. Instead, they build with intention. Every layout, detail, and choice supports a clear buyer experience. Once you understand what successful shops do, it becomes much easier to replicate those results. They Design for Buyer Confidence One of the biggest differences in what successful template shops do is who they design for. Less successful sellers design for themselves — their taste, their creativity, their preferences. Shops must design for buyer confidence. They ask questions like: Will a buyer immediately understand how to use this? Will the final result look good without extra effort? Will this feel safe to...