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Life event templates buyers plan for change as soon as holiday shopping slows down. Once December ends, buyers immediately shift their attention from gifting to planning upcoming celebrations, milestones, and gatherings scheduled throughout the first few months of the year. For template sellers, this period is not a lull — it’s a planning window. Buyers begin searching for life event templates weeks, and sometimes months, before the actual event takes place. Sellers who understand this timeline can design intentionally and list early, capturing demand before urgency peaks. This blog breaks down what buyers start planning for from January through April and how sellers should align their life event templates with that behavior. January: Valentine’s Day and Winter Life Events In January, buyers begin planning the first major life events of the year. Valentine’s Day is the most obvious driver, and planning often starts in early January, not February. Life event templates buyers plan for...