Trending This Fall on Etsy

Every fall, Etsy shops shift their vibes — from sunny summer tones to cozy, nostalgic, and even a little spooky. In 2025, sellers are embracing rich colors, bold typography, and heartwarming seasonal themes that capture the spirit of the season. If you’re a template designer, these styles are trending this fall on Etsy — and they’re golden opportunities to refresh your shop with designs that actually sell. Here’s what’s hot right now, and how to make each trend your own.

1. “A Little Pumpkin Is on the Way” – Fall Baby Shower Templates

Nothing says “fall baby shower” quite like pumpkins, soft neutrals, and rustic charm. The “Little Pumpkin” theme continues to dominate — and this year, it’s all about bundled template sets that help shoppers host an entire event with one purchase.

Why it’s trending this fall on Etsy:

  • It perfectly ties the cozy fall season to sweet new beginnings.
  • It’s customizable — sellers can offer color palettes, fonts, and layouts that fit any nursery theme.
  • It’s seasonal but timeless — blending autumn charm without locking into Halloween or Thanksgiving.

Tips for your bundle:

  • Use warm, muted tones: soft oranges, tans, browns, and greens.
  • Mix elegant and playful fonts (try script + serif).
  • Include everything: invites, games, signs, thank-you cards, and menus.
  • Offer multiple color variants (neutral, boho, classic).

2. “Till Death Do Us Part” – Moody, Dark Romance Wedding Templates

Another style trending this fall on Etsy is gothic romance. Couples are moving away from pastel-heavy weddings and embracing moody, dramatic designs that feel mysterious and passionate.

Why it resonates:

  • Couples who want drama and visual impact
  • A contrast to pastel-heavy wedding trends — you stand out
  • Works particularly well in autumn or winter when darker moods are expected

Design tips:

  • Use black, deep burgundy, forest green, navy, charcoal
  • Choose texture overlays (vellum, foil, grain)
  • Accent with metallics (gold, copper, bronze) in moderation
  • Provide invitation “suites” — RSVP cards, menus, inserts — all in the same aesthetic
  • Consider matching items for Halloween weddings (RSVP envelopes with wax seals, monogrammed crests)

3. “She Found Her Boo” & Other Playful / Romantic Fall Phrases

This one’s for the flirty, playful crowd. Pun-based designs are absolutely trending this fall on Etsy, especially for engagement announcements, bridal showers, and couples’ parties. Think “She Found Her Boo,” “Falling for You,” and “Harvesting Love.”

Why it’s working:

  • Buyers love fun, phrase-based designs that double as conversation starters.
  • It’s adaptable — works for engagements, anniversaries, or even Halloween events.
  • The punny tone adds instant personality to your shop.

How to make it yours:

  • Combine romantic fonts with fall icons like pumpkins, leaves, or bats.
  • Offer both light and dark versions for different aesthetics.
  • Create bundles — invitations, signage, and thank-you cards in one set.
  • Allow easy customization for names, dates, and colors.

4. General Design Trends Boosting Template Sales

These broader trends amplify the success of the themes above. Ride them to help your listings shine.

TrendWhat it MeansHow to Use ItWarm, nostalgic color palettesEarthy oranges, muted browns, deep greens, dusty mauvesUse cohesive palettes across your suite; offer alternate color sets.Textures & overlaysGrain, watercolor washes, vellum, subtle distressAdds depth and a tactile feel even in digital formLayered suitesComplete matching items (invite, menu, signs, etc.)Increase the perceived value & encourage larger cart totalsSeasonal crossover & neutral variantsDesigns that can also work past fall (e.g. whites, neutrals)Let your product live beyond October and NovemberBundles & upsellsOffer add-ons like thank you cards, signs, game templatesBoost average order value

5. How to Position & Market These Templates in Your Shop

  • Title & Tags Matter: Use search-friendly phrases like “pumpkin baby shower invite,” “dark romance wedding template,” and “autumn wedding suite.”
  • Mockups Sell: Show your designs in real-life mockups — styled tables, invitations on envelopes, signage in settings.
  • Use Seasonal Keywords: During September–November, tag with “fall,” “autumn,” “pumpkin,” “harvest,” and “Halloween.”
  • Launch with a Theme Drop: Release a “Fall Template Collection” bundle featuring all your trending styles together.
  • Offer Previews / Freebies: A single free “little pumpkin” card or “fall save the date” teaser can get people into your shop.
  • Leverage Instagram / Pinterest: Show how your templates look in real styled shoots or printable displays.
  • Update Older Listings: Add seasonal versions or variants to past bestsellers with new color options or overlays.

Final Thoughts

This season, what’s trending on Etsy is all about contrast — sweet harvest tones meet moody gothic romance, with playful puns in between. From “A Little Pumpkin Is on the Way” baby showers to “Till Death Do Us Part” weddings, sellers who embrace variety and bundle value are set to thrive.

So grab your favorite warm palette, open Templett, and start designing what’s truly trending this fall on Etsy — because this season’s bestsellers are waiting for you to create them. 🍁